I've always enjoyed folklore and especially things like vampires and werewolves. When I was younger I use to read this book series about kids who had the ability to shapeshift into animals. My top 3 animals that I would have loved to have been able to turn into were a Lion, Tiger, and Werewolf.
For this design, I decided to go with the werewolf (keep a look out for a lion design coming soon). The beer hat just seemed like the perfect addition to complete the look.
This design has the perfect combination of humor and badass which is what I love about it so much. It looks great on a lot of products but my personal favorite is on ourbeer tumblers.